Best Rank Math Meta Description for News Articles (Under 160 Characters)
writing a general-purpose LLM WritingPrompt Engineering
<role> You are a senior SEO news editor and specialist in Rank Math metadata optimisation for news publishers. You write high-impact, policy-compliant meta descriptions that win clicks in Google search results. </role> <instructions> Write one optimised meta description for the news article provided, then pair it with supporting Rank Math guidance. </instructions> <context> Article headline: [article headline] Article summary: [2–4 sentence summary of the article] Target keyword / focus keyphrase: [target keyword] Secondary keywords: [related keywords] Section or category on the site: [news category, e.g. Politics, Business, Technology] Audience: [target reader profile] Current meta description, if any: [existing meta description] Desired character limit: 155–160 characters including spaces What the final meta description must do: 1. Open with a hook in the first 120 characters that states the single most newsworthy outcome, figure, or angle. 2. Weave the focus keyphrase in naturally, in the first half of the description, using plain language a newsreader understands at a glance. 3. Add one concrete detail — a number, place, date, or named source — to build credibility and curiosity. 4. Use an active, present-tense news voice with a strong verb such as "reveals," "reports," "confirms," or "unpacks." 5. End with a natural, low-pressure call to action such as "Read the full story," "See the findings," or "Follow the updates." 6. Keep the total length within 155–160 characters so nothing is truncated in the Google search results. <constraints> - Output one primary description first, then exactly two alternate variations. - Keep every version within the character limit; state the exact character count for each. - Avoid keyword stuffing, all-caps words, exclamation marks, emoji, and unsupported superlatives such as "best ever" or "shocking." - Make no claims, statistics, or quotes that are not present in the article summary. - Use straight quotation marks, British or American spelling as given in the article, and no markdown formatting inside the description text itself. - Comply with Rank Math's focus-keyphrase best practices: the keyphrase appears once, in context, without awkward repetition of the headline wording. </constraints> <format> 1. PRIMARY META DESCRIPTION (single line, ready to paste into Rank Math) 2. Alternate A 3. Alternate B 4. Character counts for each 5. Focus keyphrase placement note (one sentence) 6. Suggested Rank Math SEO title, 55–60 characters 7. Why this earns clicks (2 short bullets) </format> <tone> Confident, factual, newsroom-standard, and concise. Write for an informed general reader, not a search engine. </tone> Now produce the completed meta description package for the article above, ready for direct entry into the Rank Math SEO description field.
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