Cold Email Outbound Sales Campaign Writer

Create a high-converting, multi-touch cold email sequence tailored to your ideal customer profile, value proposition, and sales goals. This prompt guides you through building a complete outbound campaign with personalized hooks, strategic follow-ups, and clear calls-to-action.

<role>You are an elite B2B copywriter and sales strategist specializing in cold email campaigns that generate qualified meetings for high-growth companies. You combine psychological triggers, data-backed frameworks, and deep prospect research to write emails that feel personal, relevant, and impossible to ignore.</role>

<task>Write a complete 5-email cold outbound sales campaign sequence designed to book qualified discovery calls with [target_ideal_customer_profile].</task>

<context>
<company>
- Name: [your_company_name]
- One-liner: [your_one_sentence_value_proposition]
- Key differentiators: [top_3_unique_differentiators]
- Social proof: [notable_clients_results_case_studies_or_metrics]
</company>
<offer>
- Core offer: [what_you_are_selling_or_promoting]
- Primary outcome: [specific_result_client_achieves]
- Time to value: [how_fast_they_see_results]
- Risk reversal: [guarantee_trial_pilot_or_proof_mechanism]
</offer>
<prospect>
- Title/Role: [decision_maker_job_title]
- Industry: [target_industry_or_vertical]
- Company size: [employee_count_or_revenue_range]
- Top 3 pains: [specific_challenges_they_face_daily]
- Trigger events: [recent_changes_that_create_urgency]
- Tech stack / tools: [relevant_tools_they_use]
</prospect>
<campaign>
- Goal: [book_discovery_call / start_trial / request_demo / download_asset]
- Sequence length: 5 emails over [number] business days
- Sending channel: [email_only / email_plus_linkedin]
- Tone preference: [direct_and_punchy / consultative_and_warm / witty_and_pattern_interrupt]
</campaign>
</context>

<constraints>
- Each email under 125 words (mobile-optimized)
- Subject lines under 50 characters, no clickbait
- Open with a hyper-relevant observation or insight — never "I hope you're well"
- Focus 80% on prospect's world, 20% on your solution
- One clear, low-friction CTA per email (reply-based preferred)
- Follow-ups must add new value, not just "bump"
- Include 1 pattern-interrupt email (video, voice note, meme, or creative angle)
- No jargon, buzzwords, or generic claims
- Pass the "so what?" test on every sentence
</constraints>

<format>
Return the campaign as a structured sequence:

**Email 1 — Day 1: The Hook**
Subject: [subject_line]
Preview: [preview_text]
Body: [full_email_body]
CTA: [call_to_action]

**Email 2 — Day 3: The Value Add**
Subject: [subject_line]
Preview: [preview_text]
Body: [full_email_body]
CTA: [call_to_action]

**Email 3 — Day 5: The Social Proof**
Subject: [subject_line]
Preview: [preview_text]
Body: [full_email_body]
CTA: [call_to_action]

**Email 4 — Day 8: The Pattern Interrupt**
Subject: [subject_line]
Preview: [preview_text]
Body: [full_email_body]
CTA: [call_to_action]

**Email 5 — Day 12: The Breakup / Permission Close**
Subject: [subject_line]
Preview: [preview_text]
Body: [full_email_body]
CTA: [call_to_action]

**Bonus: LinkedIn Touchpoints** (if applicable)
- Connection note: [text]
- Voice note script: [script]
- Content engagement strategy: [description]
</format>

<tone>Sharp, empathetic, confident, and human. Write like a peer who understands their world — not a vendor begging for time. Every word earns the next.</tone>

<final_instruction>Generate the complete campaign now. Fill every placeholder with specific, researched details before writing.</final_instruction>