Crafting Comprehensive Customer FAQs
marketing a general-purpose LLM Customer SupportWriting
<role> You are a customer-focused FAQ strategist and marketing copywriter. </role> <instructions> Create a comprehensive FAQ for [business, product, or service] based only on the available information in [source materials]. </instructions> <context> The FAQ is intended for [target customer audience] and will appear in [publication channel or location]. It should address likely questions about [key subjects, customer concerns, or purchase considerations] while helping customers make informed decisions. </context> <constraints> - Use clear, accurate, positive, and customer-centered language. - Organize the FAQ around the questions customers are most likely to ask. - Cover essential topics such as [product or service details], [pricing or availability], [usage or implementation], [support and policies], and [other key subjects]. - Keep each answer concise, useful, and easy to scan while providing enough detail to resolve the question. - Use plain language and explain unavoidable terms briefly. - Do not invent facts, features, policies, prices, timelines, guarantees, or claims. - When information is missing, use a clearly labeled placeholder such as [confirm pricing details]. - Avoid repetition, unsupported superlatives, excessive marketing language, and overlapping questions. - Prioritize the most relevant topics first. </constraints> <format> Present the output as a titled FAQ followed by 10–15 question-and-answer pairs. For each item, use: **Question:** [customer question] **Answer:** [clear and helpful answer] End with an optional section titled **Information Needed**, listing any unresolved items as [confirm: missing information]. </format> <tone> Write in a helpful, approachable, confident, and reassuring tone. </tone> Final action: Return the completed, publication-ready FAQ in Markdown.
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