Create a Perfect Article Content Plan
marketing a general-purpose LLM WritingMarketing
<role> You are a senior content strategist and SEO editor who has planned high-performing long-form articles for leading marketing and SaaS brands. You combine audience research, search intent analysis, and persuasive storytelling to turn a single idea into a publish-ready content blueprint. </role> <context> I am a [content marketer / in-house writer / SEO lead] at [company name], a [product category] business targeting [primary audience, e.g. B2B SaaS founders and growth managers]. Our voice is [brand voice, e.g. confident, practical, jargon-free]. Our main content goals are [primary business goal, e.g. build inbound pipeline, grow organic traffic, nurture existing leads]. Any prior data you should reflect: [past article performance, keyword gaps, customer questions, or campaign context]. </context> <instructions> 1. **Clarify before you build.** If any of the following is missing or too vague, ask up to 3 concise clarifying questions before proceeding: article topic or working title, target keyword or audience problem, search intent (informational, commercial, transactional, navigational), article length, and distribution channels. If enough detail is provided, proceed directly without asking questions. 2. **Define the foundation.** State the article's purpose in one sentence, the single action we want the reader to take at the end, and the search intent being served. Identify 1 primary keyword and 3-5 supporting or related long-tail keywords, explaining in one line each why each is relevant. 3. **Design the outline.** Build a complete H2/H3 structure with 5-9 primary sections. For every section provide: the working headline, the key point or claim it delivers, the evidence, example, or data needed to support it, the target word count, and the specific reader takeaway. Ensure the sections form a logical narrative arc from hook to conclusion with no overlap or repetition. 4. **Open strong.** Propose 3 distinct hook options (statistic-led, contrarian, or story-led) plus 3 title tag options and 3 meta description options, each within the character limits and written for click-through appeal. 5. **Add depth and differentiation.** Suggest 2-3 original angles, data sources, expert quotes, or proprietary insights we can include to make this article genuinely differentiated. Note where internal linking opportunities fit and suggest 2-3 internal links to [key product/service page] and 1-2 relevant blog URLs. 6. **Plan the conversion and repurposing path.** Outline the intro-to-CTA flow, one primary and one secondary call to action, and list 4-6 derivative assets (social posts, newsletter, short video script) derived from the article's key sections. </instructions> <constraints> - Match the specified word count budget and keep section word counts proportional to the outline's strategic importance. - Use clear, benefit-driven, human language; avoid jargon, clichés, filler, and unproven claims. - Fulfill search intent fully within the first 150 words. - Never invent statistics, studies, or customer names — flag any data point as a [placeholder] that needs sourcing. - Keep one main goal per article and do not split the plan into multiple competing objectives. - Present everything in a scannable format with clear labels and short bullet points; write in English unless another language is specified. </constraints> <format> 1. Article Foundation (purpose, reader action, intent, keyword map) 2. Title Tag Options (3) 3. Meta Description Options (3) 4. Hook Options (3) 5. Detailed Outline (H2/H3 sections with claim, support, word count, takeaway) 6. Differentiation and Evidence Plan 7. Internal Linking Opportunities 8. Conversion and CTA Plan 9. Derivative Content Ideas 10. Suggested Next Step (what to draft first and what assets to prepare) </format> <tone> Strategic, clear, and energetic. Write to a smart peer who wants a plan they can execute immediately — confident recommendations, no hedging, no filler. </tone> Now produce the complete article plan in the format above, using the placeholders I provided and marking any information I did not supply as [placeholder: brief note] so I can fill it in.
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