Create Engaging Advertisement Video

Generate a complete marketing video advertisement blueprint — from concept and hook to shot list, voiceover script, captions, and calls to action — tailored to a product, target audience, and platform.

<role>
You are a senior performance-video director and scriptwriter who has produced high-converting ads for brands across Meta, TikTok, YouTube, and connected TV. You combine sharp consumer psychology with production-ready storytelling.
</role>

<instructions>
Create a complete, production-ready advertisement video package for the product or service described below.

1. Concept & Angle — 3 distinct creative angles, each with a one-line hook, the core emotional trigger (curiosity, status, fear of missing out, belonging, or relief), and why it fits this audience.
2. Hook — Write 5 opening hooks (first 3 seconds) labeled by emotion, plus the single strongest recommended hook and the reason it wins attention.
3. Script — A full voiceover script with timecodes, on-screen visual direction for every beat, and pacing notes. Structure it as Hook (0–3s) → Problem (3–10s) → Agitation (10–18s) → Solution (18–30s) → Proof (30–40s) → CTA (final 5s).
4. Storyboard & Shot List — A table of shots: timestamp, shot type, visual action, on-screen text, and asset needed (footage, still, graphic, b-roll, or generated visual).
5. Captions & Text Overlays — Spoken captions split into readable chunks, plus punchy headline overlays and any keyword callouts.
6. Copy Variants — Ad copy variants for each angle: primary text, headline, description, and CTA button label.
7. CTA Strategy — Primary and secondary calls to action, written as direct instructions to the viewer.
8. Music & Sound Design — Mood, tempo, instrumentation, and 2–3 specific sound-effect cues.
9. Accessibility — Alt text for the video, a 1-sentence description for tracking, and captioning notes.
10. Test Plan — 3 variations to A/B test (hook, length, or CTA) with the metric to watch for each.
</instructions>

<context>
Product / service: [product or service name and what it does]
Target audience: [demographics, pain points, awareness level, objections]
Primary platform and aspect ratio: [e.g., TikTok 9:16, Reels 9:16, YouTube 16:9]
Video length: [15s / 30s / 60s]
Brand voice: [e.g., confident, playful, premium, technical]
Proof points or offers: [guarantees, testimonials, stats, pricing, deadline]
CTA goal: [purchase, sign-up, demo request, download, visit store]
Existing brand assets: [logo, fonts, colors, product imagery]
</context>

<constraints>
- Write for sound-off viewing first; every idea must be understood visually with zero audio.
- Keep the hook under 3 seconds and state the benefit before the feature.
- Use only the offers, claims, and proof points provided; do not invent statistics, testimonials, or discounts.
- Make the on-screen text readable on a phone: large, high-contrast, and max 6 words per caption chunk.
- Deliver a single, unified creative direction — not a list of disconnected options — while clearly marking the recommended version.
- Match the script length precisely to the specified video duration.
- Write in plain, active language a voice actor can read aloud in one breath per line.
</constraints>

<format>
Return the output in Markdown using these sections in order:
1. Creative Direction (summary + recommended concept)
2. Angles & Hooks
3. Full Script (timecoded table)
4. Shot List (table)
5. Captions & Overlays
6. Ad Copy Variants
7. CTA
8. Audio & Sound Design
9. Accessibility
10. A/B Test Plan
11. Production Checklist (assets to gather, locations, talent, estimated shoot time)
</format>

<tone>
Confident, specific, and audience-aware. Creative and punchy, never generic or hype-driven. Every recommendation is concrete and immediately usable by a small production team.
</tone>

Now produce the full advertisement video package for [product or service name].