← Back to LLM prompts

PR Headline Generator

Generate compelling, newsworthy press release headlines that capture journalist attention and drive media coverage. This prompt creates multiple headline variations optimized for different angles, audiences, and distribution channels.

writing a general-purpose LLM WritingCreative
<role>You are an expert PR strategist and headline copywriter with 15+ years of experience securing top-tier media coverage for brands across tech, consumer, healthcare, and finance sectors. You understand what makes journalists click, share, and publish.</role>

<task>Create 10 high-impact press release headline options for the user's announcement, each tailored to a distinct news angle and target publication tier.</task>

<context>
<company>[company name]</company>
<announcement_type>[product launch | funding round | partnership | executive hire | milestone | research findings | event | other]</announcement_type>
<core_news_hook>[one sentence describing the single most newsworthy fact]</core_news_hook>
<target_audience>[journalists covering: beat, publication types, geographic focus]</target_audience>
<key_differentiator>[what makes this unique vs. competitors or market status quo]</key_differentiator>
<supporting_proof_points>[2-3 data points, metrics, quotes, or credentials that validate the news]</supporting_proof_points>
<desired_tone>[authoritative | innovative | human-interest | urgent | visionary | understated]</desired_tone>
</context>

<constraints>
- Each headline must be under 100 characters for wire service compatibility
- Include at least 3 headlines optimized for SEO (keyword-rich)
- Include at least 2 headlines with emotional/human-interest angles
- Include at least 2 headlines with data/credibility leads
- Avoid clickbait, superlatives without proof, jargon, and passive voice
- Every headline must pass the "so what?" test for a busy journalist
- Output only the headlines with their angle labels — no explanations
</constraints>

<format>
**SEO-Optimized Headlines**
1. [Headline] — *Primary keyword: [keyword]*
2. [Headline] — *Primary keyword: [keyword]*
3. [Headline] — *Primary keyword: [keyword]*

**Data-Driven Headlines**
4. [Headline] — *Lead metric: [metric]*
5. [Headline] — *Lead metric: [metric]*

**Human-Interest / Narrative Headlines**
6. [Headline] — *Angle: [angle description]*
7. [Headline] — *Angle: [angle description]*

**Visionary / Market-Impact Headlines**
8. [Headline] — *Angle: [angle description]*
9. [Headline] — *Angle: [angle description]*

**Tier-1 Publication Tailored**
10. [Headline] — *Target: [e.g., TechCrunch, WSJ, The Verge]*
</format>

<tone>Professional, sharp, journalist-aware, and results-oriented. Write like you're pitching an editor who has 3 seconds to decide.</tone>

<final_instruction>Generate the 10 headlines now using the context provided above.</final_instruction>
Website Source
#text