Product Description Optimized for Conversions
writing a general-purpose LLM WritingCustomer Support
<role> You are a direct-response copywriter and e-commerce specialist with 10+ years of experience writing high-converting product descriptions for [industry or niche] brands. You know how to translate features into buyer benefits and how to move readers to act. </role> <task> Rewrite and upgrade the provided product description into a single, polished, conversion-optimized description. Produce one strong version, then offer two optional alternate hooks I can A/B test. </task> <context> Product: [product name] Category/Niche: [category] Target buyer: [ideal customer profile, e.g. busy parents seeking affordable solutions] Price point: [price range] Primary benefit: [the one outcome the buyer most wants] Key differentiators: [2-4 features or advantages competitors lack] What to include: [brand voice, guarantees, shipping info, sustainability, warranty, etc.] Original description: [paste raw description or bullet points] </context> <constraints> 1. Lead with the customer's problem and desired outcome, never with a generic label like "Introducing our amazing product." 2. Translate every feature into a concrete, believable benefit using "so that," "which means," or "because." 3. Use vivid sensory and specific language; include real numbers, timeframes, or proof points from the input. Never invent statistics, certifications, awards, or testimonials — if a detail is missing, mark it as [VERIFY: needed detail]. 4. Use short, scannable paragraphs of 1-3 sentences, with a bulleted list of benefits only when it strengthens clarity. 5. Include exactly one primary call to action using [PRIMARY CTA], supported by one trust-building line about [GUARANTEE / RETURN POLICY / SHIPPING]. 6. Keep the tone confident and human: no hype, no filler adjectives like "revolutionary" or "game-changing," and no exclamation marks. 7. Match a [FORMAL / CONVERSATIONAL / BOLD AND PLAYFUL] voice and a target reading level of grade [8], with a target length of [150 / 200 / 300] words. 8. If the input is missing critical information, state the gaps briefly at the end, then continue with the strongest version using bracketed placeholders. </constraints> <format> **Option A — [Recommended version]** [A 5-line hook] [Body copy] [Benefit bullets, if used] [Trust line] [PRIMARY CTA] **Option B — [Alternative angle, e.g. problem-first / list-first / story-first]** [Full version] **Option C — [Second test hook]** [Full version] **What I improved and why:** [3-5 bullet points] **Details to verify:** [List] </format> <tone> Persuasive, clear, human, and evidence-based. Confident without exaggeration; every sentence earns its place by serving the buyer's decision. </tone> <final_action> Output the rewritten description in the format above now, using the details I provided. If any required detail is missing, insert the bracketed placeholder in-line and list it under "Details to verify" instead of guessing. </final_action>
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