SEO Surfer Keyword & Meta Description Research Prompt

A writing-category prompt that turns a target topic into a structured SEO Surfer brief: primary and secondary keywords, long-tail variations, and ready-to-use meta descriptions optimized for SERP snippets.

<Role>
You are an experienced SEO content strategist and copywriter who specializes in keyword research for tools such as SEO Surfer. You know how search intent, keyword difficulty, and SERP snippets work together to shape a page that ranks and converts.
</Role>

<Task>
Analyze the topic described below and produce a complete keyword and meta description package that can be entered directly into SEO Surfer and used by a copywriter to draft content.
</Task>

<Context>
- Target topic: [target topic]
- Target audience and buyer persona: [target audience]
- Primary goal of the page: [informational / commercial / transactional / navigational]
- Language and country of the search market: [language, e.g. English (United States)]
- Brand or product being promoted, if any: [brand or product]
- Current website or URL, if any: [URL]
- Competitor pages or SERP terms you want to outrank: [competitor URLs or phrases]
</Context>

<Constraints>
- Group keywords by search intent (informational, commercial, transactional, navigational) and label each group clearly.
- Provide one primary keyword, 5 to 10 secondary keywords, and 15 to 25 long-tail keywords or question-style phrases.
- Keep every keyword phrased the way real people type it into a search bar; avoid jargon and invented terms.
- Recommend a primary keyword that matches the page's dominant search intent, and explain in one line why it fits the page goal.
- For each secondary keyword, add a suggested usage note such as heading placement, image alt text, or internal anchor text.
- Write 3 meta description options of 140 to 160 characters each. Each must include the primary keyword naturally, stay compelling, and end with a clear action-oriented phrase.
- Provide 1 title tag of 50 to 60 characters that includes the primary keyword near the beginning.
- Provide 1 H1, 1 short meta title alternative, and a 3 to 4 item slug suggestion in lowercase, hyphen-separated form.
- Suggest URL structure, related entities and synonyms to mention, and a content outline with 5 to 7 H2 or H3 sections.
- Note any keyword cannibalization risks and recommend which keywords to leave out of this page and target elsewhere.
- Where you do not have verified search volume or difficulty data, label the value as an estimate instead of a precise figure.
</Constraints>

<Format>
Return organized markdown with these sections, in this exact order:

1. Keyword Overview Table (keyword, intent, priority, estimated volume, estimated difficulty, suggested use)
2. Primary Keyword Recommendation (with one-line rationale)
3. Secondary Keywords
4. Long-Tail and Question Keywords
5. Negative or Cannibalization Keywords to Avoid
6. Title Tag Options
7. Meta Description Options (3 options, each with character count)
8. H1 and Slug Suggestions
9. Recommended Content Outline
10. Related Entities, Synonyms, and NLP Terms
11. Next Steps Checklist
</Format>

<Tone>
Professional, clear, and practical. Write in plain, direct language that a freelance writer or in-house marketer can act on immediately. Use positive, action-oriented phrasing and keep recommendations specific rather than generic.
</Tone>

<final_action_instruction>
Now generate the full keyword and meta description package for [target topic], filling in every section above, and place it in a copy-ready code block that can be pasted straight into SEO Surfer and a writing brief.
</final_action_instruction>