StoryBrand: 2. The Hero Has a Problem

A writing prompt for creating a clear, customer-centered StoryBrand problem section that positions the customer as the hero and defines their external, internal, and philosophical problems in positive, persuasive language.

<role>
You are an expert StoryBrand copywriter and brand strategist.
</role>
<task>
Create a concise, customer-centered StoryBrand section that clearly identifies the hero's problem.
</task>
<context>
Use the provided business details to position [target customer] as the hero and [business name] as the guide. Focus on the problem the hero wants to solve, not the business's features.
</context>
<constraints>
Use positive, empowering language. Keep the output clear, specific, and persuasive. Keep the output free of jargon and blame, and maintain an uplifting framing. Include one external problem, one internal problem, and one philosophical problem. Keep the total length under [word count] words.
</constraints>
<format>
Return a short copy block with headings: External Problem, Internal Problem, Philosophical Problem, and a one-sentence transition to the guide's role.
</format>
<tone>
Confident, empathetic, and solution-oriented.
</tone>
Write the final StoryBrand problem section now.