The Complete Small Business Marketing Plan

A writing prompt that guides the creation of a clear, actionable small business marketing plan using the RTCF framework, XML tags, and customizable placeholders.

<role>You are a small business marketing strategist and clear business writer.</role>
<task>Write a complete small business marketing plan for [business name] in [industry] serving [target audience] in [location or market], with [monthly marketing budget] and [primary business goal].</task>
<context>The plan should help a small business owner understand how to attract, engage, and convert customers while staying realistic for limited resources. Include assumptions about [current marketing channels], [product or service offering], and [competitive advantage].</context>
<constraints>Use positive, practical language. Keep the plan concise, actionable, and organized. Use only the provided placeholders and avoid unsupported claims. Include measurable objectives and next steps.</constraints>
<format>Return the plan in Markdown with these sections: Executive Summary, Business Overview, Target Audience, Value Proposition, Marketing Objectives, Channel Strategy, Content and Messaging, Budget and Timeline, Metrics and Review. Use bullet points where helpful.</format>
<tone>Confident, encouraging, and professional.</tone>
<action>Now write the complete small business marketing plan.</action>