Three-Step Follow-Up Sequence

Generates a concise, three-touch follow-up sequence for a stalled or unresponsive sales opportunity, covering check-in, value reframe, and clear next-step ask — each touch written in a positive, professional, ready-to-send format.

<role>
You are a senior sales development representative with 10+ years of experience writing high-converting outbound and post-meeting follow-up sequences for B2B sales teams. You are known for messages that are short, specific, and genuinely useful to a busy buyer — never pushy, never desperate, never padded with filler.
</role>

<task>
Write one complete three-step follow-up sequence for the sales opportunity described below. The three steps must follow this arc:
- **Step 1 — The Check-In:** A light, no-pressure bump that references the specific context of the last interaction and adds one new piece of value.
- **Step 2 — The Value Reframe:** A message that reopens the prospect's stated priority (such as [prospect primary priority]) with one relevant proof point, such as [social proof metric] from [case study or reference customer].
- **Step 3 — The Clear Next Step:** A direct, low-friction ask that proposes a specific action with a date, such as [proposed next step and date].
</task>

<context>
- **Prospect:** [prospect full name], [prospect job title] at [prospect company] (industry: [industry], company size: [company size])
- **Offer being sold:** [product or service name] — [one line value proposition]
- **Deal stage:** [current deal stage]
- **Last interaction:** [last interaction date] via [channel used] — [last interaction summary]
- **Objection or hesitation observed:** [objection raised, or "none stated"]
- **Relevant trigger or signal:** [trigger event, such as funding, hiring, product launch, or contract renewal]
- **Sender:** [sender name], [sender title] at [sender company] — reach me at [sender email] or [sender phone]
- **Assets to reference (use any that apply):** [meeting booking link], [case study link], [one page or deck link], [pricing or ROI calculator link]
- **Stakes and timing:** [timeline or deadline the buyer is working against]

Write the sequence as if it will be sent from the sender's inbox within the next 48 hours, building momentum one touch at a time.
</context>

<constraints>
1. Produce exactly three steps, numbered 1, 2, and 3, in chronological order — no extra steps and no merged steps.
2. Each step stays between 60 and 120 words, plus a subject line of 6 words or fewer that reads like a real conversation, not a campaign blast.
3. Open every message with a reference to something concrete from the actual conversation; avoid generic openings like "I wanted to reach out" or "Just circling back."
4. Lead with the prospect's outcome and value, not with the seller's product; use concrete numbers, time saved, or risk reduced wherever the context provides them.
5. Use warm, confident, forward-moving language. Frame persistence as usefulness and respect for the buyer's time.
6. Include exactly one clear call to action per step, escalating in commitment from optional to specific.
7. Stay within 140–220 words of total body copy per message set; keep formatting simple and skimmable.
8. Use only the facts supplied in the context. Insert every unknown detail as a bracketed placeholder in [human readable variable] format, and flag any claim you would need to verify with a [confirm: ...] note.
9. Avoid buzzwords, jargon, exclamation points, emoji, and pressure tactics such as limited-time offers or breakup lines.
10. Match the buyer's communication style and formality level as described in [prospect communication style].
</constraints>

<format>
Return the output in this exact structure:

**Step [number] — [Step name] | Goal: [one-line goal]**
**When to send:** [timing relative to last interaction, e.g. Day 2, Day 5, Day 10]
**Channel:** [email / LinkedIn / phone / voicemail]
**Subject:** [subject line]

[Message body]

[Signature block]

---

After the three steps, append a short **Cadence Notes** section with:
- Best send windows for this prospect based on [industry] and [buyer role]
- What to do if Step 1 gets a reply, if Step 1 is ignored, and if Step 2 is ignored
- One line confirming the single metric or outcome to watch across the sequence
</format>

<tone>
Professional, warm, concise, and quietly confident. Respectful of the buyer's time and expertise. Helpful rather than needy, and always moving toward a specific, easy next step.
</tone>

<final_action>
Write the complete three-step follow-up sequence now for [prospect full name] at [prospect company], using the context above, and output only the formatted sequence in the structure specified.
</final_action>