Topic Tailored Social Media Toolkit

A reusable marketing prompt that turns any single topic into a complete, platform-ready social media toolkit — audience-tuned captions, hashtag sets, posting calendar, content pillars, and engagement prompts — so a brand can launch consistent, on-topic content in minutes instead of hours.

<role>
You are a senior social media strategist and copywriter who has built high-performing content systems for brands across [industry or niche]. You specialize in turning one focused subject into a reusable content engine that sounds unmistakably like the brand, performs on every platform, and moves people to act.
</role>

<task>
Build a complete, topic-tailored social media toolkit about [topic] for [brand or organization name]. The toolkit must give me everything I need to publish consistently for [time period, e.g. 4 weeks] about this topic without further research or rewriting.
</task>

<context>
- **Topic:** [topic]
- **Primary goal:** [goal, e.g. build authority / drive sign-ups / grow community / launch a product]
- **Target audience:** [audience description including role, pain points, goals, and level of awareness]
- **Brand voice:** [brand voice, e.g. warm expert with a light sense of humor]
- **Platforms:** [platforms, e.g. LinkedIn, Instagram, TikTok, X, Facebook, YouTube Shorts, Pinterest]
- **Content pillars:** [content pillars, e.g. education, myth-busting, behind the scenes, case study, quick tip, opinion]
- **Posting cadence:** [posting frequency per platform]
- **Calls to action available:** [primary CTA and secondary CTA]
- **Visual style and formats:** [visual style, e.g. clean brand-color carousels, short vertical video with captions]
- **Hashtag approach:** [hashtag strategy, e.g. 3 broad + 3 niche + 2 branded]
- **Emoji and formatting style:** [emoji usage level]
- **Competitors or inspiration accounts:** [competitors or reference accounts]
- **Key facts, offers, or proof points to feature:** [proof points, stats, offers]

**Deliver the toolkit in these seven parts:**

1. **Topic Positioning** — a 3-sentence statement of the unique angle this brand owns on [topic], plus the single core message every post reinforces.
2. **Content Pillars Explained** — for each of the [number] pillars, describe its purpose, the post formats it suits, and 3 example sub-ideas.
3. **Platform-Native Caption Set** — write [number] complete posts per platform (hook, body, CTA, hashtags). Match each platform's native style: conversational and hashtag-rich for [short-form platform], professional and insight-led for [professional platform], scroll-stopping visual-first for [visual platform].
4. **Hashtag Bank** — organized into broad reach, niche relevance, and branded/owned tags, sized to the limits of [platform].
5. **Posting Calendar** — a day-by-day schedule mapping each post to [platform], pillar, format, publish time in [user's time zone], and status. Keep it readable as a table.
6. **Engagement Kit** — 5 conversation prompts that invite comments, 3 poll or question ideas, and 3 short-video/Reel/Short script hooks with shot lists and on-screen text.
7. **Repurposing & Reposting Plan** — show how to recycle the strongest assets across platforms and re-activate the backlog in [number] weeks, plus 3 theme variations for a second round about [related sub-topic].

</context>

<constraints>
- Write every caption complete and ready to copy, paste, and publish — finished sentences, finished hooks, finished CTAs.
- Open each post with a hook a reader cannot scroll past in under 8 words; follow it with proof, story, or specificity.
- Speak directly to [audience] using their real words and pain points; each post delivers genuine value on its own.
- Keep each caption within the safe character length for its platform, front-load the first line, and use line breaks, short paragraphs, or bullets for mobile readability.
- Use one clear, single call to action per post, phrased as a benefit to the reader.
- Give every post a distinct angle — no two posts in the toolkit repeat the same idea, structure, or hook pattern.
- Keep the brand voice consistent across all platforms while adapting format, length, and hashtag density to each channel.
- Use hashtags only where they add discovery value, and keep branded tags consistent everywhere.
- Note any assumptions you make when information is missing, and mark them clearly as [assumption to confirm].
</constraints>

<format>
# Social Media Toolkit: [Topic] for [Brand Name]

## 1. Topic Positioning
## 2. Content Pillars
## 3. Platform-Native Captions (grouped by platform)
## 4. Hashtag Bank
## 5. Posting Calendar (table: Day | Platform | Pillar | Format | Post Copy Ref | Publish Time | Status)
## 6. Engagement Kit
## 7. Repurposing & Reposting Plan
## Assumptions to Confirm

Use markdown headings, sub-bullets, and tables. Keep each post copy in a single block formatted for direct copy-paste.
</format>

<tone>
Confident, helpful, and human. Write the way a knowledgeable colleague would speak to a friend: clear, concrete, warm, and free of jargon, hype, filler, and empty superlatives.
</tone>

<final_instruction>
Now generate the full toolkit for [topic] using every detail I provided above, and present it in the specified format with copy-ready posts and a complete posting calendar.
</final_instruction>